Kcell - Family plan

Kcell - Family plan

2024-2025, Product Design

2024-2025, Product Design

2024-2025, Product Design

As part of the SuperApp development, I designed the Family Plan section to simplify user interaction with creating family group.

Goal

The task was to create a new family plan that would include a varying number of groups and resource volumes.

Increase the usage of Kcell’s internal and partner services through unified access within the SuperApp.

Solution

Over 30 different scenarios were designed in this project, with the key solution being a simplified group creation flow.

Family page

We placed the single entry point to the family group on the main page, in the “Available” section.

Adding a member

Besides member numbers, you can also add a router and smart devices. In MVP-2 we are designing integration with a child profile

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Inviting a subscriber

If the subscriber is on our activ mobile network, they receive a confirmation to join the group on their first app launch. The user can accept, decline, or simply review the plan. When switching, we warn them that their plan will be changed.

What we ended up with

A very simple yet convenient group management page, along with a usage breakdown where the group owner can track each member’s consumption.

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Plan card

The plan card was fully redesigned — available data is now displayed more clearly. Switching between plans is done via chips. Higher-tier plans include perks such as Yandex Plus, cashback, and more. The image on the left shows the old plan card.

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Results

100,000 connections

Since the launch of the family plan (early 2025), more than 100,000 family groups have been connected — over 400,000 users in total.

SuperApp became a daily tool for managing both telecom and financial needs

Journey optimization

In a single flow, activating the plan and adding members takes the group owner no more than 4–5 minutes.

SuperApp became a daily tool for managing both telecom and financial needs

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Yerlan Sandybayev

Product Designer

© Made by me / Yerlan Sandybayev 2025 - Now

Yerlan Sandybayev

Product Designer

© Made by me /
Yerlan Sandybayev 2025-Now

Yerlan Sandybayev

Product Designer

© Made by me / Yerlan Sandybayev 2025 - Now

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