Work
Experience
Senior UX/UI Designer
Senior UX/UI Designer
JSC Kcell · Remote · 2023 — Present
JSC Kcell · Remote · 2023 — Present
Developed UX/UI for the OGO Bank app (transfers, payments, cards, loans, deposits) — over 1 million MAU.
Redesigned the digital service store, increasing engagement and conversions.
Created a children's tariff.
Designed a family tariff with roles and shared access.
Developed UX/UI for the OGO Bank app (transfers, payments, cards, loans, deposits) — over 1 million MAU.
Redesigned the digital service store, increasing engagement and conversions.
Created a children's tariff.
Designed a family tariff with roles and shared access.
Key Achievements:
Increased MAU by 31% through redesigning scenarios and personalization.
Boosted fintech transaction volume by 11% through payment UX optimization.
Family tariff: over 100,000 groups created (≈500,000 users) since launch.
Children's tariff: revenue reached 38% of the total fintech segment.
Implemented integration with Yandex+, activation rate — 80%.
Key Achievements:
Increased MAU by 31% through redesigning scenarios and personalization.
Boosted fintech transaction volume by 11% through payment UX optimization.
Family tariff: over 100,000 groups created (≈500,000 users) since launch.
Children's tariff: revenue reached 38% of the total fintech segment.
Implemented integration with Yandex+, activation rate — 80%.
Lead Product Designer
Lead Product Designer
TSARKA (Cybersecurity) · 2019 — 2023
TSARKA (Cybersecurity) · 2019 — 2023
Redesigned WebTotem SaaS (150K+ websites onboarded), created national BugBounty platform (5K+ researchers, 7K+ reports), and launched internal tools and event platforms.
Redesigned WebTotem SaaS (150K+ websites onboarded), created national BugBounty platform (5K+ researchers, 7K+ reports), and launched internal tools and event platforms.
Lead UX/UI Designer (Contract)
Lead UX/UI Designer (Contract)
Enbek Platform (Government) · 2020 — 2023
Enbek Platform (Government) · 2020 — 2023
Worked on enbek.kz and skills.enbek.kz, serving millions of users. Redesigned UX flows and helped scale the platform to 2.4M+ views/month and 400K+ course completions.
Worked on enbek.kz and skills.enbek.kz, serving millions of users. Redesigned UX flows and helped scale the platform to 2.4M+ views/month and 400K+ course completions.
Lead Web Designer
Lead Web Designer
Appazov Branding Agency · 2015 — 2019
Appazov Branding Agency · 2015 — 2019
Designed 40+ digital projects across e-commerce, construction, and public sector
Designed 40+ digital projects across e-commerce, construction, and public sector
Education
British higher school of Art&Design
British higher school of Art&Design
UX/UI Intensive · 2017
UX/UI Intensive · 2017
A very cool intensive course was completed within the walls of the British Higher School of Design. In this course, I trained as a user interface designer. There were cool practical lectures from the best designers Shuvaev, Vetrov, Chulakov, Obukhov.
A very cool intensive course was completed within the walls of the British Higher School of Design. In this course, I trained as a user interface designer. There were cool practical lectures from the best designers Shuvaev, Vetrov, Chulakov, Obukhov.
L.N. Gumilyov Eurasian National University
L.N. Gumilyov Eurasian National University
Computer Science & Information Security · 2011 — 2015
Computer Science & Information Security ·
2011 — 2015
After graduation, I transitioned to a career in design. However, the knowledge I gained during my studies has been invaluable in shaping my career as a designer in the IT field. It helped me think more systematically, approach problems as part of a technological system, and build better communication with developers.
After graduation, I transitioned to a career in design. However, the knowledge I gained during my studies has been invaluable in shaping my career as a designer in the IT field. It helped me think more systematically, approach problems as part of a technological system, and build better communication with developers.
Skills
Main skills
§ Prototyping • Interative Design • Agile Methodologies • Cross-Functional Collaboration • Creative Problem Solving • Stakeholder Communication • Critical Thinking.
Prototyping • Interative Design • Agile Methodologies • Cross-Functional Collaboration • Creative Problem Solving • Stakeholder Communication • Critical Thinking.
Additional skills
3D • Blender • After Effects • Webflow • Tilda • Framer • Spline
3D • Blender • After Effects • Webflow • Tilda • Framer • Spline
Speaking
Alpha edu x Product masters
Alpha edu x Product masters
Community · 2024
Community · 2024
In this lecture I talked about design for emotion. About how to influence user emotions through the interface. That boring soulless processes can be turned into a memorable experience.
In this lecture I talked about design for emotion. About how to influence user emotions through the interface. That boring soulless processes can be turned into a memorable experience.
Jeti Sheber
Jeti Sheber
Orta Community · 2024
Orta Community · 2024
In this story, I showcase my portfolio and explain how I built processes within the companies I worked for.
In this story, I showcase my portfolio and explain how I built processes within the companies I worked for.
Big Dream Labs
Big Dream Labs
Astana Hub · 2023
Astana Hub · 2023
I talked to aspiring designers about the differences between working at a design studio, a startup, and a large company. I also explained the concept of a T-shaped designer and shared tips on setting boundaries when communicating with clients and project managers.
I talked to aspiring designers about the differences between working at a design studio, a startup, and a large company. I also explained the concept of a T-shaped designer and shared tips on setting boundaries when communicating with clients and project managers.
Digital Creativity Lab
Digital Creativity Lab
Nazarbayev University · 2023
Nazarbayev University · 2023
Talking about workflow at big company
Talking about workflow at big company
